- current marketing situation
- The section of a marketing plan that describes a target market and a company's position in it.
Big dictionary of business and management. 2014.
Big dictionary of business and management. 2014.
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing intelligence — Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
E-mail marketing — is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e mail sent to a potential or current customer could be considered e mail… … Wikipedia